Work With Kyle - Projects
If your business is currently making over $2 million in annual sales and you are looking for new ideas to grow, then I'd like to talk with you about your goals and growth plans.
I started in marketing and growth early, running a side business in college, then taking a job at a technology company, where I was eventually promoted into a growth marketing role. Upon leaving that job, I was in charge of seven software product lines, with the flagship product running on over three billion devices around the world.
Today, I help companies grow and grab market share, and copywriting is one of the ways that I make that happen.
I'm comfortable working across several different areas of growth. That means that I can offer you in a single source meaningful input on the key areas that fuel a companies revenue growth, as well as profitability. Those areas include defining your best target market... your top buyer profile... ideas to boost average order value... create better conversion rates... systematize your growth channels.... and analyze your data for higher order value, revenue, and profit.
However, since I'm known mainly for innovative growth, many clients retain me to simply consult on strategy and direction, which they then execute themselves with periodic guidance.
Usually, copywriting is the first entrance into that role because we can work together to test messages and more shit here.
If you have a project, then contact me and let's talk about it.
Step 1: Schedule a Call
After contacting the team, we'll schedule a call to discuss the project. On this call, there will be no prescriptions. I will almost exclusively ask questions. Some of the questions will be dump, some will be smart. But the overall effect is that I want to find out everything I can about your company, your current performance, your industry, and your vision.
The goal here is to find out the information I need to give you guidance.
Step 2: Review Your Situation
Then, I'll go away and lock myself in a room to review everything I just learned. This could take a few days or a few weeks, depending on the complexity of the project and/or the size of the project.
Step 3: Get Back, Follow-Up Call
Once I have my mind wrapped around the situation, I'll get back with you and schedule a follow-up call if I think I can help. This is a crucial point. If I don't think I can help you, then I will gladly admit it. I only take on projects where I feel like I can make a 3x to 7x return on your investment. This is the call where we go into the details of working together. And I'll tell you where I think the opportunities are, my initial ideas on your project, and the investment for my services. This call will give you a whole new perspective on your project and the opportunities within it.
After this call, you and your staff can, in the privacy of your own offices, decide if this project is right for you and whether or not to go ahead.
Step 4: Start the work
After our agreements are worked out and signed off on, then I start the work. You will get routine updates and reports for me along the way. And if there are questions, I will reach out to schedule a call with the appropriate people. Drafts will be sent for review and comments. If I need to interview people or review products deeply or participate in calls to understand the services, then this stage is where that occurs.
Step 5: Deliver and Deploy!
Lastly, and most importantly, I will deliver your [something] for deployment. You can then incorporate them into your current business and watch the dollars roll in.
This process is simply but powerful. And if ensures that all partices are taken care of and it makes sure that you get the highest quality work possible so you can get the greatest possible impact on your growth and revenue.
Work With Kyle
Have a look at some of the services listed below, and then contact me with your project.
Below you'll find information on:
-Conversion Copywriting
-Email Copywriting and Marketing
-Sales-Enablement Materials
-Growth and Scale - From Copy To Growth
Have a look and let's work together!
Conversion Copywriting
It's amazing.
Business owners and managers will spend mountains of money on techies and designers to build their website...
...then spend hours of their precious time debating whether a logo should shift two-and-a-half pixels to the left...
...yet when it comes to the copy – the lifeblood of any digital campaign – it's rushed and left until last minute.
If I had to guess, I would say over a billion dollars of missed deals have been squandered because poor conversion techniques in digital marketing. I don't think that's an overestimate either.
Conversion copywriting takes the best parts of your service, connects them with the best buyers in industry, so you achieve your revenue goals twice as fast.
If your website isn't fulfilling the promises that you were told – new customers, more money, more deals, faster growth – then schedule a call with me and let's find out how to accelerate your growth.
The Problem
Between 90% and 97% of the visitors to your website won't return.
This is true in consumer businesses and in B2B.
For B2B, there's another wrinkle. For the buyers who do return, they are 80% through their buying cycle before they're reaching out to you.
Conversion copy is one way to get prospects and buyers calling you early, signing up consistently, and buying from you repeatedly.
For revenue to come to you, you must have this
If you have a testing system in place – or you're open to using one – then contact me and let's see how better copy can boost revenue for you.
Why do I insist on using data for tracking and testing?
Because after years of operating behind the scenes, I am constantly surprised by what the market responds to. So are my clients.
So far, we've seen results go from average to blockbluster with a simple word change. There was one time were we changed the offer by quadrupling the price and then saw subscriptions skyrocket. Then there was a time when I just flat-out created a product out of thin air and sold it over email, boosting average order value by 300%.
The ideas are endless, but honestly – and I mean this with love in my heart – ideas don't make money.
Implementation, execution, and results make money. That comes through testing and tracking.
It's not sexy, but it's what a good copywriter does.
If you have a project and need a proven conversion copywriter, then send me a message and let's talk.
Click here to tell me about your conversion copywriting project.
Email Copywriting and Marketing
Email has changed dramatically, yet there's plenty of opportunity for business owners.
Research has stated that email marketing ROI is 4,200%.
It is hands-down the greatest revenue generating marketing channel for businesses today – even considering both online and offline.
That's why, occasionally, I write email campaigns for the right company using conversion techniques.
If you use other channels, that's a bonus. Email campaigns adapt easily to other channels, especially social.
That's why email is so special, you find what works using the email channel, then tweak the message to leverage your social networks. You double-up your efforts to double-up your returns.
There's still plenty of needle-movers in email marketing that can be deployed in all business, across all niches. There's too many to list, so drop me a line and let's talk more.
Mind-Blowing Numbers
-99% of consumers check their email every day, including weekends.
-Over 50% of people check their email accounts more than 10 times a day.
-93% of B2B marketers use email to distribute content
-80% of business professionals believe that email marketing increases customer retention.
-59% say marketing emails influence their purchase decisions.
Who Needs Another Email?
Who needs another email in their Inbox?
Most business owners think because they ignore emails in their own Inboxes, their customers won't respond to emails either.
The reality is customers are starving for useful emails... relevant emails... emails that offer value and service.
Statistics show that 99% of consumers check their email everyday. And 50% check email more than 10 times a day. And in my experience, there's some people who live on email, and are checking it 3 or 4 times each work hour.
Consumers give more attention to email than Facebook, Twitter, and even their spouse.
U.S. Census says there's a 50% divorce rate today. Some people are married and split in less than two years. You think someone would give up their email address that quickly? Not a chance.
This obsession is why email marketing the most profitable channel in recorded history.
If you're using email, then contact me and let's talk. Maybe you're already maxing out your potential, or maybe I can find an opportunity to double, triple, or quadruple your email revenue.
There's no downside to applying, so click here to contact me.
Sales-Enablement Writing
If it seems like your close rate is dipping and deals are getting harder to close...
If standing out in your crowded market is a top priority...
If it's hard to stay motivated as more and more prospect are turning down your solution...
then sales-enablement materials can help.
Here's the latest stats:
-55% of C-Suite executives say that sales enablement solutions are the top investment to boost sales productivity
-Aligning marketing and sales has helped companies get 67% better at closing deals
-84% of sales reps hit their quotas when the company uses sales enablement materials
-Organizations saw a 15% bump in win rates of forecasted deals, with no other changes other than adding sales-enablement materials
-Over 75% of the companies using sales-enablement tools saw a boosts in sales in only twelve months, and almost 40% of those companies saw over 25% growth
The Problem
-It takes 10 months (or longer) for a new sales rep to achieve full productivity
-65% of employees believe the quality of their training strongly correlates with their engagement
-42% of sales reps don’t feel they have adequate information before contacting a prospect
-84% of sales training is forgotten within the first 3 months
If your company uses a sales team to close deals, then sales-enablement materials can help.
Sooner or Later, You'll Be Using These Tools
There is a growing trend among B2B companies to create sales materials that convert.
They're called sales-enablement tools, and they have the same power as conversion copywriting, adapted for sales teams in B2B markets.
Sales-enablement pieces allow your sales team to help their prospects, by showing the true value of your service, how it's superior in the market, and why it's the right choice over-and-above others in your field.
After all the years I spent in B2B markets, it just makes sense that I know what questions to ask you to find the unique points of promise in your product or service. Plus, how to make it stand out and apart in the ever-crowded field.
If you're in the marketing department and you're reading this, then you should know that these materials keep your brand in mind, and are extensions of the content marketing you're already doing.
If you're in the sales department, know that these materials are meant to help you close clients and to push the deal forward.
Teams with these materials are seeing their close rates skyrocket. One study saw over a 50% bump in closed deals. Not too shabby, especially since they added no new people, so these materials accounted for the jump in closed deals.
Sooner or later you'll be using sales-enablement content. The only question is when.
If sales-enablement sounds like something you could use, then contact me and let's talk about what you had in mind.
Click here and let's talk.
Growth and Scale - From Copy To Growth
When the copy campaigns are dialed-in, then leverage my experience to accelerate your growth in both top-line revenue and profitability of your clients
If you're a long-term thinker who sees beyond profitable copy campaigns, and you like working with other like-minded entrepreneurs, then we might be a match for future projects.
Scaling and growth are more than copywriting campaigns and running ads. It's applying patterns and principles to get you out of the headaches of the business, while still doubling your numbers. It helps you grow your business so you have more time to do whatever it is that you want to do.
"Challenge Your Thinking"
"If you need someone to challenge your current
method of thinking, or help you see that angle
you’ve been missing in order to break through
perceived barriers, I highly recommend Kyle.”
J. M. -Entrepreneur, Business Owner
The Solution
After we've put together a solid collection of copy campaigns, I'm sometimes asked to stick around to assist in other areas of growth by leveraging my experience.
Growth and scale concepts turn the focus internally, from copywriting campaigns to scaling principles or growth initiatives. Both are designed to grow the product line, the division, or the company. They start by accelerating your growth in top-line revenue and profitability of your clients
I've spent years managing growth for worldwide software product lines that were sold into big companies around the world. Since then, I've leveraged that into growth and scale consulting.
Growth thinking is long-term thinking. Copywriting is a way way to discover more about your product, it gives you way to generate cash flow, and it gives us both a way for a win-win situation where we created value together.
If all you need is solid copywriting campaigns, then I'm all in. Contact me and let's talk.
I'm happy to talk about the growth of your product line and company when we speak of copy. Or, if you already have a team, happy to work with you on accelerating your growth through other areas.
Click here to tell me more about your company, your product line, and your growth goals.
Business partners shaking hands in agreement
Let's Work Together
Let's work together to build winning campaigns and growth strategies.
If you would like to discuss a project, or have me evaluate an idea, please feel free to reach out to me and schedule a call.
There is no commitment implied from you, and no guarantee we'll work together. The call be only a fact-finding meeting.
Before the call is schedule, there is a short form to fill out so we can immediately start gaining ground when we talk.
Use the form here to contact me. I'm busy these days, but not so busy to talk about new opportunities.
Statement of Principles
What I AM
I am a creative and innovative business thinker, that uses copy as a mechanism to engage, convert, and encourage your audience to buy from you. I offer proven and innovative marketing ideas, through copy but also other ways, to help you grow your business, build your reputation and brand, and create long term value for your marketplace.
What I AM NOT
Just as important as what I am, here's the other half - I am not an over-the-top, hypey writer who will put anything into words to make a sale. Nor does my team work with any company following that philosophy. Long-term value is the name of the game, and we want to work with business owners who feel the same way as we do.
MY OBJECTIVE
My objective is to deliver to every business owner proven ideas they can use to bring in new customers and generate sales... so they can build their business for success to achieve their own visions... whether that be to exit, grow, scale, or to become financially independent... and I do this independent of the project. I strive to always serve my clients and give them honest and principled advice to grow their business.
Contact me today and let's talk about your project
Contact Me Now
If you're interested in these unique offerings, or you have an interesting idea, then contact me today.
If you'd like, you can send me your current campaigns, sales material, or any relevant promotions.
We can look it over, and let you know shortly if it's something that I could beat by 10% to 20%.
On average, we have a strong feeling that we can beat 17 out of 19 campaigns in most industries. That's no brag, only stating my observation after doing this for two decades. I'm happy to work out test campaigns for the right company. Contact me and let's talk.